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Hotel Guest Motivation

The hospitality industry is slowly bettering guest’s experience by making it easier than ever to book a room and access their services through app and online platforms. They believe that by offering a centralized platform for their services that they will be able to gain and retain more guests than ever before. However, if we put ourselves in the shoes of a guest, what motivation do we have to download a hotel app? Many of us don’t stay at the same hotel everywhere we go, and this would require us to download an endless barrage of apps that we delete as soon as we book our next hotel. According to Deloitte’s 2017 travel and hospitality industry outlook brief, one of the reasons that services