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Hotels Digital Strategies to win your loyalty

For quite a few years now Hotel chains have been trying to win guests loyalties. Or in other words, they’re trying to win back your booking from the Online Travel Agencies(OTA) such as booking.com to their own booking channels. With margins tight on rooms, and with competition high - especially from Airbnb - the hotels are sick of paying the OTA’s between 10-30% for the guest’s booking. One of the tools they’re using to win back the guest booking is called a ‘digital strategy’. Hilton Hotels have invested US$550 million into their digital strategy; Accor hotels set aside $280 million for their digital strategy, and Intercontinental Hotels Group (IHG) recently attributed a 9.5% profit from la